Scalable Web Technologies

PHP / Laravel / React.js / etc.

The truth is, it's not really important. We don't overly focus on any particular technologies - to us it has just one job: deliver the best experience. Simple. Quick and iterative delivery for speedy web apps is what we place most value on.

We take a pragmatic approach to launching fast, often with a reduced feature set, just so we can get our products in the hands of real customers and get their feedback. Our customers most likely don't know or care about what we use - it just has to work.

We don't believe in reinventing the wheel. We're happy to take inspiration and guidance from those that have forged the path ahead of us. We're big fans of open source technologies, and understand that we have a responsibility to share our knowledge and learnings too.

If there is an API or library that we can leverage to deliver faster, more often than not, it will be our first choice.

We understand the great power that AI can bring, but it's useless if it's not applied in the right manner. AI has a job to make our lives simpler and less complicated.

If we can create useful tools like our auto ad writing assistant Spot, then we are all-in. While we can use AI in many places, it doesn't always suit our goal of making lives easier for our customers.

Our expertise lies in designing great products that are usable by young or old, mobile or desktop user, experienced or a newcomer to the web. Designing powerful but yet intuitive products is where we grapple with the tradeoffs. We strive to empathise with the customer at every step of the way.

Gather data and user feedback quickly. Don't assume that something will ultimately change how your customer will think - launch an MVP, iterate, and grow. The first 80% of any product is the most used. The final 20% may not make much of a difference and will take a disproportionate amount of time.